STORY

KUWAIT AND SPAIN BASED SISTERS BORN INTO A SECOND GENERATION OF JEWELERS, MAKE A BOLD CAREER SHIFT FROM ENGINEERING TITLES IN THE OIL AND GAS SECTOR TO PURSUE AN INDUSTRY CATERING FULLY TO WOMEN. GROWING UP WATCHING THEIR FATHER’S PASSION FOR FINE JEWELRY AND DIAMONDS, THE DUO HAVE SUBCONSCIOUSLY EXHIBITED AN ARTISTIC SENSE OF EXPLORATION AND PASSION FOR JEWELRY CREATING A SPACE TO EXPRESS THEIR INDEPENDENCE, CONFIDENCE, AND BOLDNESS.

THE INSPIRATION STEMS FROM THE VAST AND TIMELESS BEAUTY OF THE DESERT SUNSETS AND NIGHTS. NAMED VEL-VET - DE-SERT, THE BRAND SEEKS TO EVOKE THE IMAGERY OF VELVET AND SHIMMERING SAND DUNES, REFLECTING THE ESSENCE OF SAHARA. WE INCORPORATED MOTIFS THAT ADD A VISUAL AESTHETIC AND TRANSLATES THE CONCEPT INTO A TANGIBLE FORM AND TELL A STORY OF THE DESERT´S MYSTIQUE.

A JOURNEY OF SELF EXPRESSION THROUGH ART, WHERE TRADITIONAL STYLE MEETS WITH MODERN-DAY ERA. BRIDGING THE GAP BETWEEN HIGH-END JEWELRY AND MORE AFFORDABLE TIMELESS PIECES FULLY DESIGNED IN SPAIN AND MANUFACTURED WITH RECYCLED METALS UNCOMPROMISING QUALITY AND CRAFTSMANSHIP TO ENSURE LONG-LASTING AND DURABLE PIECES DELIVERED IN ECO-FRIENDLY PACKAGING.

WE AIM TO CREATE UNIQUE AND PLAYFUL JEWELRY WHILST COMMITTING TO OUR CULTURAL AND TRADITIONAL MIDDLE EASTERN VALUES AND PRACTICING SUSTAINABILITY AND ETHICAL NORMS.