Brand Story

THE FOUNDERS

Rooted between Kuwait and Spain, Velvet Desert was born from the bold vision of two sisters who traded their careers in engineering for a world crafted entirely around women. Daughters of a master jeweler, they grew up surrounded by the quiet artistry of diamonds and design. That early exposure, paired with a natural creative instinct, led them to create a space where femininity is celebrated through pieces that embody independence, confidence, and unmistakable allure.

Velvet Desert draws its soul from the desert, its golden light, its stillness, and its mystery. The name Velvet Desert evokes sensual contrast, the softness of velvet meeting the shimmering resilience of sunlit sand dunes. Each collection channels the beauty of this landscape, translating its textures, moods, and mystique into tactile form. Designed to be worn like a second skin, each piece tells a story of strength wrapped in elegance.

Velvet Desert is an ode to self-expression where timeless heritage meets modern sensuality. Designed in Spain and consciously crafted using recycled metals, our pieces are made to endure. They are waterproof, tarnish resistant, and created with uncompromising attention to detail.

We exist in the space between fine jewelry and accessible luxury, delivering refined, statement-driven pieces with a conscience. Every collection is an intimate dialogue between culture and modernity, honoring our Middle Eastern roots while embracing sustainability, elegance, and ethical artistry.